We propose a generic strategy for generating Information Systems (IS) applications on the basis of an Object Role Model (ORM). This strategy regards an ORM as specifying both static and dynamic aspects of the IS application. We implemented the strategy in a prototype tool, thereby using state of the art software technology. The tool generates IS applications with a basic functionality. We regard our strategy as a first investigation of a new way to gen- erate IS applications. Many open and sometimes far reaching research questions arise from this first exploration.